Theory - Andrew Goodwin

Andrew Goodwin's theory claims that their are five key aspects to a successful music video. - Thought beats - Narrative and performance (repeatability) - Star image - Relation of visuals to a song (illustration, amplification, disjuncture) - Technical aspects (camera, editing, effects, etc.) Goodwin claims that as long as these five key aspects are in the music video then it will (should be successful). Our video has all of these five key aspects we think. Our music video, although not 100% finished, still possess these five key aspects. Throughout the entire video it has 'thought beats' which some points have more emphasis on it such as the bit where our two characters are walking down the field and the jump cuts are cut to the beat of the song. Our video also links in with Goodwin's theory in the sense that it has a narrative of a simplistic date on a farm which matches the simplistic genre of 'indie rock'. The star image is defiantly apparent in our video, the main male character is also the lead singer in the band which is the star image of the band and especially the lead singer who's popularity will be boosted due to the way that he acts in the music video. It will make the audience think that the lead singer is like the character that he plays although he may not be however this will still boost his and the bands popularity. The song is not necessarily related to the song although it does have some similarities such as the fact that the song is about a girl and obviously there is a female character but the video doses't do everything that the song says because we felt that it would ruin our videos narrative and it would be to cliche. The use of camera and editing has assisted our video a lot in the sense that every shot in the video has some kind of effect on it to give an old and rustic effect or a black and white effect. there are also multiple transitions near the end of the video which further add to the effect of our video.